Krause Agency Expands Life Insurance Offerings with a Team of Newly Acquired Life Insurance Agents

DE PERE, WI – (April 14, 2025) – Krause Agency, a leader in asset preservation solutions for the senior market, is pleased to announce the acquisition of a downline of life insurance agents from O’Brien Insurance Services.

This acquisition aligns with Krause Agency’s long-term vision of expanding into the traditional life and annuity market while maintaining its core focus on retirement and senior solutions. The downline includes 198 agents across the country, increasing Krause Agency’s national network of active agents to more than 1,300. In addition to the expanded agent base, the acquisition includes top contracts for ELCO Mutual Life & Annuity’s Platinum and Golden Eagle whole life products. By integrating this group of agents and these key contracts, Krause Agency is better positioned to support financial professionals with a broader range of insurance solutions tailored to the retiree and senior markets.

“We’ve been exploring opportunities to expand our life insurance and annuity offerings for some time,” said Holly Westervelt, Vice President of Sales at Krause Agency. “This acquisition allows us to grow under the ELCO umbrella and place a stronger emphasis on their product portfolio. Moving forward, we’ll focus on building relationships with the acquired agents, recruiting new agents to ELCO’s products, and enhancing agent training and support across the board.”

The acquisition comes at a pivotal time for Krause Agency. The company recently completed a comprehensive rebrand, including the launch of a new website and agent portal. These initiatives, coupled with the acquisition, underscore the agency’s commitment to expanding its offerings and solidifying its position as a leading provider of life insurance and annuities for the retirement and senior markets. As the agency continues to grow, it remains dedicated to delivering innovative solutions and robust support for agents navigating the complexities of this industry.

“This acquisition marks a significant milestone in our continued growth,” said Thomas Krause, President of Krause Agency, who led the company’s previous acquisitions of two long-term care insurance agencies in 2023 and 2021, as well as an additional agent downline in 2021. “By expanding our life insurance and annuity offerings, we’re able to meet the evolving needs of our clients. Going forward, we’ll continue to pursue strategic acquisition opportunities that align with our vision and enhance the value we bring to our agent network.”

For more information, please visit krauseagency.com.

About Krause Agency

Krause Agency is a national wholesaler of insurance products tailored to the senior market. Krause Agency is a subsidiary of Krause Group, which provides asset preservation solutions, resources, and education for long-term care. Krause Group strives to empower professionals and consumers to navigate the legal and financial aspects of long-term care planning with confidence, helping everyone to leave the legacy they deserve.

For more information, please contact:
Amy Beacham, Marketing and Communications Director
[email protected]
(800) 255-1932