Krause Group Welcomes Holly Westervelt as Vice President of Sales

De Pere, Wisconsin – Krause Group, a leading provider of asset preservation solutions, resources, and education for long-term care, is pleased to announce the addition of Holly Westervelt, MBA, CLF, LUTCF, as the new Vice President of Sales. This newly created role aims to provide a fresh and innovative approach to the leadership of Krause Group’s expanding agency division, The Krause Agency.

Holly joins Krause Group with over 30 years of experience in the insurance industry. She previously held various sales and strategic project leadership roles at American Family Insurance. Holly holds a Chartered Leadership Fellow designation from The American College and a Life Underwriting Training Council Fellow designation from the National Association of Insurance Agents and Financial Advisors. She also holds an MBA and a BS in Management and Leadership from Capella University.

Holly Westervelt“The decision to create this new role comes as Krause Group’s agency division continues to expand its product offering in the senior market space, following the acquisition of two long-term care insurance brokerage firms in 2021 and 2023,” said Dale Krause, president and CEO of Krause Group. “With the continued success of our flagship product, the Medicaid Compliant Annuity, we recognized the need for a seasoned executive leader to guide the agency division, ensure the best experience for agents, and drive growth. Holly brings a wealth of experience and an unwavering dedication to exceptional service.”

Holly’s deep knowledge of the insurance industry, combined with her extensive experience leading agents and sales managers, strategic planning, and execution, positions her to lead The Krause Agency. Her responsibilities will include:

  • Developing and implementing a strategic vision for growth.
  • Optimizing team performance.
  • Expanding distribution channels.
  • Forging strategic partnerships.

Motivated by her personal experiences with family members struggling to fund long-term care, Holly stated, “I am deeply committed to ensuring that the senior market has access to solutions that enable them to receive the care they need while protecting their assets. I look forward to working with the talented team at Krause Group, who share my dedication to supporting seniors and their families.”

Throughout her career, Holly has been recognized for numerous achievements, including her team being among the top performers in life insurance sales and sales plan attainment. She also personally led various innovation projects, such as a large-scale implementation of Salesforce and spearheading state-wide new product launches. Her short-term goals at The Krause Agency include building and developing the team to optimize performance, while her long-term vision focuses on expanding distribution and product offerings to better serve the senior market.

Holly added, “I envision the financial and insurance industry evolving with new technologies and the use of AI to transform business operations, making rating and underwriting more efficient and accurate. Krause Group and our agency division are well-positioned to remain at the forefront of product innovation and partner with carriers to leverage technology for an improved client experience.”

To learn more about Krause Group’s agency division, The Krause Agency, and its asset preservation solutions, resources, and education for long-term care, visit


About Krause Group

Krause Group provides asset preservation solutions, resources, and education for long-term care. With a focus on insurance products geared toward the retiree and senior market, Krause Group strives to empower professionals and consumers to navigate the legal and financial aspects of long-term care planning with confidence, helping everyone to leave the legacy they deserve.


For more information, please contact:

Amy Beacham
Marketing and Communications Director
[email protected]
(866) 605-7437